Branding, capturing potential clients, and taking the lead in the industry are all benefits that companies get from sponsoring conferences. They expose their brand to a specific sponsor audience, which helps increase awareness and develop credibility. This sponsoring brand gets to connect with possible clients and decision makers, which helps create valuable business relationships and the generation of leads, which in turn accelerates sales. In addition, sponsoring comes with additional benefits like the possibility to give a talk. This enables the company to demonstrate their industry knowledge and portrays them as a leader in the field. As a result, sponsoring a business strengthens relationships, generates strategic investments and positive returns, and furthers the company’s competitiveness in the industry.